Facebook – Social Games

Zynga Game Network Inc.

– July 2007: Founded.
– July 2008: $29 million in venture finance from several firms, led by Kleiner Perkins Caufield & Byers.
– May 2009: Digital Sky Technologies buys a 1.96% stake of Facebook for $200 million.
– December 2009: Digital Sky Technologies buys $180 million share of Zynga.
– In 5 days (January 2010), more than 300,000 game players purchased $1.5 million in virtual social goods to support relief efforts in Haiti. Users from 47 countries donated to UN World Food Programme by buying limited edition items in FarmVille ($1 million), FishVille, Mafia Wars and Zynga Poker.
– Mission: Connect people through games in a way that is fun and exciting.
– Monthly Active Users: 235 million in February 2010.
– Weekly Active Users: 134 million in February 2010.
– Daily Active Users: 66 million in February 2010; 60 million in December 2009.
– Applications: 39.

– Launch in June 2009.
– Monthly active users: 81 million in February 2010 (1.2% of the World population); 70 million in December 2009; 60 million in October 2009.
– Weekly active users: 54 million in February 2010.
– Daily active users: 31 million in February 2010.
– Game: “Grow delicious fruits and vegetables and raise adorable animals on your very own farm.”
– Level up, coins, features, ribbons, gifts, market and purchasable items.
– 220 million Valentine’s Day gifts exchanged in the first 18 hours since their release.

Mafia Wars
– Available also on MySpace, Tagged, Sonico, and Yahoo!.
– Monthly active users: 25 million in February 2010.
– Weekly active users: 13 million in February 2010.
– Daily active users: 6 million in February 2010.
– Page statistics: 12 million in April 2010.
– Game: “Start a Mafia family with your friends, run 3 kinds of crime businesses, and vie for respect… then fight to be the ruling family.”
– Limited energy, health and stamina meters, level up, bonus, ranks and purchasable items.

Café World
– Monthly active users: 30 million in March 2010.
– Weekly active users: 17 million in March 2010.
– Daily active users: 8 million in March 2010.
– Game: “Choose from dozens of dishes to cook, then slice, chop, saute and bake your way to the top of the culinary world.”

Texas HoldEm Poker
– Monthly active users: 27 million in March 2010.
– Weekly active users: 14 million in March 2010.
– Daily active users: 6 million in March 2010.
– Page statistics: 17 million in April 2010.

– 875,000 users within 2 days of launch.
– Monthly active users: 25 million in February 2010.
– Weekly active users: 13 million in February 2010.
– Daily active users: 6 million in February 2010.
– Game: “An addictive game where you raise cute baby fish, feed them as they grow, and decorate your fish tanks with friends.”

– Monthly active users: 20 million in March 2010.
– Weekly active users: 11 million in March 2010.
– Daily active users: 5 million in March 2010.
– Game: Choose and care for your own adorable pet, dress, feed, and decorate to make your pet and home the coolest in tow.

– Monthly active users: 14 million in February 2010.
– Weekly active users: 6 million in February 2010.
– Daily active users: 2 million in February 2010.
– Game: World where you can buy new clothes for your player, purchase items for your apartment, go to work, and meet new friends.
– Campaign: Selling bulldogs and tabby cats contributed over $90,000 to The San Francisco SPCA (May 2009).

William “Bing” Gordon (1950-)
– Board Member since 2008.
– Partner of Kleiner Perkins Caufield & Byers since 2008.
– Board member of Amazon (2003) and Ngmoco.
– Founding director of Audible.com.
– Executive positions (1982-1993); Senior Vice President Entertainment Production (1992-1993); Executive Vice President of EA Studios (1993-1995); Executive Vice President Marketing (1995-1998); Executive Vice President and Chief Creative Officer (1998-2008) of Electronic Arts.
– Chair position at the University of Southern California‘s Interactive Media Division after Electronic Arts invested in the fledgling program (2005).
– Account Executive of Ogilvy & Mather.
– Graduated from Cranbrook School (1968); Bachelor of Arts from Yale University (1972); Master of Business Administration from Stanford University (1978).

Fred Wilson (1961-)
– Investor.
– Co-founder of Union Square Ventures, $125 million in capital under management.
– Co-founder of Flatiron Partners (1996), fund capitalized at $150 million with investors SOFTBANK Technology Ventures and Chase Capital Partners, private-equity arm of Chase Manhattan Corp, and later another $500 million with Chase Capital Partners as the sole active LP.
– Board member of DonorsChoose.org.
– Bachelors degree in Mechanical Engineering from Massachusetts Institute of Technology and MBA from the Wharton School of the University of Pennsylvania.

Reid Hoffman (1967-)
– Investor and Board of Directors.
– Founder and CEO (2003-2007); Chairman and President Products (2007); Executive chairman of LinkedIn.
– Board director of Mozilla, Burger King, Vendio, Six Apart, Kiva.org, Tagged.
– Investor in Facebook, IronPort, Flickr, Digg, Grockit, Ping.fm, Nanosolar, Care.com, Knewton, Kongregate, Last.fm.
– Member of Provost Council at College Eight, University of California, Santa Cruz.
– Chair of Westcoast Advisory Board at Questbridge.
– Partner at Greylock Partners.
– Co-founder of SocialNet.com.
– Member of the board of directors at the founding; Executive Vice President (2002) of PayPal.
– Member of Oxford Alumni New York, eWorldAlums, PayPal Corporate Alumni, Doctors Without Borders, KIVA, Obama for America, Alpha, Endeavor, The Association of Marshall Scholars Inc., Pre-IPO PayPal employees, Stanford University Alumni, Second Harvest Food Bank of Santa Clara and San Mateo Counties, Dopplr Advisors, Bessemer SaaS CEO Forum, Sequoia Capital Portfolio Company CEOs, Stanford Symbolic Systems Program, Stanford Class of 89, Connecting for Change, LinkedIn Advertising Forum, Friends of LinkedIn, CM Summit NY 2009, European Business Awards, NPR Digital Think, Hemisphere, Surya for Congress, Queen Rania Center for Entrepreneurship.
– Worked at Apple Computer and Fujitsu.
– Attended high school at The Putney School (1982-1985), graduated from Stanford University with bachelor’s degree in symbolic systems (1985-1990) and from Oxford University with a master’s degree in philosophy (1990-1993).

Peter Thiel (1967-)
– Investor.
– President of Clarium Capital.
– Managing partner in The Founders Fund.
– Board of Directors of The Independent Institute, Facebook.
– Donator ($100,000 in 2006) and Advisory board of the Singularity Institute for Artificial Intelligence.
– $3.5 million donation to foster anti-aging research through the Methuselah Mouse Prize Foundation.
– $500,000 donation (2008), $250,000 grant and additional $100,000 in matching funds (2010) to the Seasteading Institute.
– Investor in Facebook ($500,000 in 2004), Slide, LinkedIn, Friendster, Rapleaf, Geni.com, Clickable Inc., Yammer, Yelp Inc., Powerset, Vator, Palantir Technologies, Joyent, IronPort.
– Co-founder and CEO of PayPal (1998), sold to eBay for $1.5 billion (2002).
– Founder of Thiel Capital Management (1996).
– Supporter of the Committee to Protect Journalists.
– Member of Phi Beta Kappa Society, Marijuana Policy Project, Ron Paul 2008 Presidential Campaign Committee, John McCain 2008, Bilderberg Group, DeMint for Senate Committee.
– Former US Education Department Speechwriter for Secy. William Bennett, Law Clerk for US Court of Appeals Judge Larry Edmondson, Securities lawyer at Sullivan & Cromwell, Derivatives trader at Credit Suisse.
– Net worth of $1.3 billion (Forbes 400).
– Honored as Young Global leader by the World Economic Forum (2007), and honorary degree from Universidad Francisco Marroquin (2009).
– At San Mateo High School, California; A.B. Philosophy (1989), founded The Stanford Review (conservative/libertarian newspaper), and J.D. (1992) at Stanford University.

Robert Warren “Bob” Pittman (1953-)
– Investor.
– CEO of MTV Networks, AOL Networks, Six Flags Theme Parks, Quantum Media, Century 21 Real Estate (1995), and Time Warner Enterprises.
– Co-founder of Pilot Group LLC (2003), controlling investments in Thrillist, Barrington Broadcasting, Double O Radio, OTX Research, North American Membership Group, Tasting Table and Vital Juice, Tequila Casa Dragones, and also stakes in David’s Bridal, Spotrunner, iLike.com, Next New Networks, Zynga, Rapleaf, Playlist.com.
– Board of Directors at Playlist.com, Robin Hood Foundation, New York Public Theater, Rock and Roll Hall of Fame, NYU Medical Center, the Alliance for Lupus Research.
– Former board member of Electronic Arts, Atari Games, Excite, 3DO, MTV Networks, America Online, HFS/Cendant/Realogy.
– Former chairman of Robin Hood Foundation, and the New York Public Theater.
– COO and Board of directors of America Online Inc. (1996), where led the operating team that moved from 6 million members to over 30 million, and AOL Time Warner (2001-2002).
– Chairman and CEO of Six Flags Theme Parks (1991).
– President and CEO of Time Warner Enterprises (1990).
– Founder of Quantum Media with MCA Records.
– Oversaw the creation and growth (1st profitable cable network) of MTV and the transition of Nickelodeon from a network geared to preschoolers to one aimed at older kids as well as overseeing the launches of VH-1 and Nick at Nite, and led the initial public offering for MTV Networks and its expansion into international markets.
– Airline Transport Pilot’s license for airplanes, rated for helicopters and 3 types of jets.

Brad Feld
– Investor and Board of Directors.
– Board of directors of Gold Systems, Judy’s Book, NewsGator, Rally Software, StillSecure, the Community Foundation Serving Boulder Country, the Colorado Conservation Trust, Gist, Gnip, Oblong, Standing Cloud.
– Chairman of the National Center for Women & Information Technology.
– Co-founder and Board of Directors of Foundry Group, and Mobius Venture Capital.
– Founder of Intensity Ventures.
– Former Board of Directors of the Young Entrepreneurs Organization.
– Former Chief technology officer of AmeriData Technologies and Feld Technologies after acquisition.
– Bachelor of Science and Master of Science degrees in Management Science from the Massachusetts Institute of Technology.

Sandy Miller
– Investor.
– General partner Institutional Venture Partners since April 2006.
– Board Member of the Stanford Law School and the Cantor Art Center, Stanford University Art Museum.
– Executive Committee of the Capital Campaign of the University of Virginia, where previously College Trustee.
– Former Senior Partner with 3i.
– Co-founder; Executive Committee; Chief Administrative and Strategic Officer; Co-Director of Investment Banking at Thomas Weisel Partners.
– Former Senior Partner at Montgomery Securities, where led the technology group.
– Former Managing Director and opened the San Francisco technology investment banking offices for Merrill Lynch and Donaldson, Lufkin & Jenrette.
– Former Manager of strategy consulting at Bain & Company, and securities lawyer at Pillsbury Winthrop.
– Former Trustee and Board Member of the Stanford Graduate School of Business, the Asian Art Museum of San Francisco, the American Conservatory Theater, and Grace Episcopal Cathedral.
– B.A. from the University of Virginia, Phi Beta Kappa, and M.B.A. and J.D. from Stanford University.

Richard W. Levandov
– Investor.
– Managing Member at Avalon Ventures since 2007.
– Director of Avalon portfolio companies Intercasting Corp. and Chumby Industries as well as Tacoda Systems, Tremor Media, Newsgator Technlogies, Nexaweb, and Liquid Machines Inc.
– Member of the MIT Enterprise Forum, and Masthead Venture Partners.
– Former lead investor and on the boards of Valent Software Corporation (Lycos), Sombasa Media (PrimeMedia), Software.com (OpenWave), Mobilee (Natural MicroSystems), Bright Mail (Symantec) and OLiVER (LivePicture).
– Partner with SOFTBANK Technology Ventures (1996-1998).
– Vice President of Business Development at America Online (1994-1996).
– Co-founder and Vice President of Phoenix Technologies Ltd. (1982-1993).
– B.S. degree from Binghamton University.

Playfish Ltd.

– 2007: Founded.
– October 2008: $17 million in venture capital funding from Accel Partners and Index Ventures.
– November 2009: Property of Electronic Arts by acquisition for $275 million.
– Playfish Virtual Currency: No monetary value and does not constitute currency or property of any type; Non-refundable; Payment by credit card or billing and payment provider.
– Haiti Donation Page: “If $100,000 in donations (credit card) are made to Mercy Corps, Playfish will give every player in Pet Society, Restaurant City, Country Story and Poker Rivals a special item.” Total raised so far (web): More than $25,000 (March 2010).
– Monthly active users: 50 million in February 2010.
– Weekly active users: 23 million in February 2010.
– Daily active users: 10 million in February 2010.
– Applications: 12.

Pet Society
– Monthly active users: 19 million in February 2010.
– Weekly active users: 10 million in February 2010.
– Daily active users: 4 million in February 2010.
– Game: Custom design pets with activities and interaction including washing, brushing, petting and feeding the pet.
– Level up, coins, features, special status, thriving in-game economy and purchasable items.

Restaurant City
– Monthly active users: 15 million in March 2010.
– Weekly active users: 7 million in March 2010.
– Daily active users: 3 million in March 2010.
– Game: Create and run a restaurant, design it, decorate it, hire friends to work in it, collect ingredients and menu items and visit friends.

Country Story
– Monthly active users: 4 million in March 2010.
– Weekly active users: 2 million in March 2010.
– Daily active users: 1 million in March 2010.
– Game: “Get away from it all in Country Story and forget the stresses of everyday life as you enjoy the tranquil pleasures of your very own country home. Tend your crops and animals, visit friends and breathe in the fresh country air.”

Kristian Segerstrale
– Vice President, General Manager and Co-founder.
– Co-founder and managing director of Europe, Middle East and Asia for Glu Mobile.
– Master’s of science degree in Economics from London School of Economics and undergraduate degree in Economics from Cambridge University.

Sebastien de Halleux
– Chief operating officer and Co-founder.
– Vice President Business Development & Strategic Partnerships at EA Interactive driving distribution, monetization, business development, and relationships with key partners across the division’s 3 business units, Playfish, Pogo and EA Mobile.
– Former part of the team that incubated Nokia Ad Service, and early team member of Macrospace Ltd.
– Master’s in Civil Engineering from Imperial College London.

Sami Lababidi
– Vice President, Chief Technical Officer and Co-founder.
– Co-founder of Macrospace Ltd., a company which merged with Sorrent Inc. to become Glu Mobile.
– Key roles at mobile services firm Digital Mobility and Lehman Brothers.
– Master’s of science in Computer Sciences from Imperial College.

Shukri Shammas
– Senior Director, General and Administrative, Chairman, Chief financial officer and Co-founder.
– Co-founder and managing director of Macrospace Ltd.
– Former Chief technical officer at Internet services provider Domainia, and at the accounting firm Westbury Schotness.
– Bachelor’s in Business Administration from the American College, London.

Privacy Policy
– Account: Information transfer and store in the USA.
– Personal information: Name, email address, phone number, home address, birth date, mobile phone number, credit card information…
– Non-personal information: Gender, zip code, about computer, hardware, software, platform, media, mobile device, mobile device ID, console ID, incident data, Internet Protocol (IP) address, network Media Access Control (MAC) address and connection, feature usage, game play statistics and scores, user rankings and click paths, data provide in surveys (via account preferences and online profiles or through purchases).
– Information from third parties: Personal, non-personal or public information.


– 2006: Founded.
– December 2009: Attacker breaches a company database containing the usernames and unencrypted passwords of about 32 million users.
– Mission: Engage the world through social applications.
– Developing also for MySpace, Hi5, Bebo, Friendster, Orkut.
– Investors: Sequoia Capital, First Round Capital, Lightspeed Venture Partners, Partech International, DCM.
– Partners: Creative Artists Agency; Clearspring; Widgetbox; Webs.com (formerly Freewebs); Bebo; Quantcast; Friendster; Flixster; WordPress; Fliptrack; Hi5; Like.com; Nettwerk Music Group; Pump Audio; Tagged.com; SNOCAP; Gigya; Zazzle; Gizmoz; Tapatap; PlayFirst.
– Member of the Alloy Online Advertising Network.
– Monthly active users: 92 million in February 2010.
– Weekly active users: 30 million in February 2010.
– Daily active users: 6 million in February 2010.
– Applications: 17.

Birthday Cards
– Game: “Send your friends the best custom cards, make a custom group birthday card that will be delivered on the special day, manage your birthday calendar, get reminders for your special friends birthdays, and more.”
– Monthly active users: 49 million in February 2010.
– Weekly active users: 14 million in February 2010.
– Daily active users: 2 million in February 2010.

Zoo World
– Game: Build up a zoo, collect and breed animals, hunt for treasure, and trade with friends.
– Monthly active users: 20 million in February 2010.
– Weekly active users: 8 million in February 2010.
– Daily active users: 2 million in February 2010.

Other Applications

Static FBML
– Monthly active users: 58 million in May 2010.
– Weekly active users: 23 million in May 2010.
– Daily active users: 7 million in May 2010.

BlackBerry smartphones
– Monthly active users: 17 million in May 2010.
– Weekly active users: 13 million in May 2010.
– Daily active users: 10 million in May 2010.

– Monthly active users: 34 million in May 2010.
– Weekly active users: 25 million in May 2010.
– Daily active users: 17 million in May 2010.



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